THE CONCEPT STORE

The Untamed Empire Concept, is an up-cycled structure, which houses the Fashion store downstairs, and the Art and Design Incubator.

The Untamed Empire multibrand Fashion concept store is a collaboration of the best. It is a group of African luxury concept stores that will provide a group of high quality lifestyle brands to discerning clients. The 5 stores will be located in proven retail and tourist centers in 5 African Fashion Capital Cities.

The first is in Ghana, at the Airport City area in Accra, Ghana. This 1,300 square foot store has fashion and accessories on the ground floor, and art on the top floor.

Already described as the “Collette of Africa”,  the idea is that a consumer who resonates with the attitude and style of the store, now has a destination for clothing, art, accessories,

The multibrand Concept Store focuses on premium loungewear alongside luxury ready-to-wear and accessories. It is the individual curation of the buying team, a careful mix of brands and bespoke store designs that enables us to bring you the most sought after products on the market.

Photography and art exhibitions will be held upstairs in the Exhibition space, and the area will be rented for events such fashion events, signings and in-store appearances.

The brand also has a strong media presence online, utilising the e-commerce site to promote it’s own syndicated portal, plus fashion, art and design focused events. The site also hosts blogs by artists, writers and general interesting people from all corners of Africa.

  The mission is to preserve and celebrate African Culture through      art  and fashion.

Luxury is Culture.

The Untamed Empire is one of the “African Centres of Excellence” created by the Songhai Trust.

The goals of the Trust:

• Support the creation of creative industries across Africa
• Serve as an anchor point for the development of a genuine
and powerful community of patrons, aficionados and artists of African arts and crafts.
• Give talent real options & worldwide visibility

This helps create the nucleus of a thriving modern, creative, art & cultural industry in the country.                                                                           

It also provides alternative career options for gifted & talented young artists in both the formal and informal sectors