I have very fair, very cool toned skin. Anything with even a HINT of warmth looks even warmer on me (like like those with warm undertones who use anything even slightly cool looks even cooler toned on them). It’s hard finding good blush shades for my very cool skin. I’ll get a pink and it ends up looking peach if it has a little warmth to it (and many do, although now the cool toned baby pink has become more popular, finding a pink that works for me hasn’t been as hard as it used to be). But I found dusty pinks, mauves, purple, berry, and plum tones look best on me. With berry tones, I usually need to be careful since I’m very fair and most are deeper in color. They can also lean warm and end up looking more like a red on me than a berry. The shade “Night Drive” in the first photo looked like it was a beautiful dusty rose color. In the photo showing all the shades swatched together, it looked like a beautiful plum color. But then in the other photo where it showed the 3 new shades and had a shade description, the color looked like it was more of a reddish berry, but was described as a deep plum red. To me it’s either plum (a purple toned shade) or red, but I guess “deep plum red” means it’s a berry with a red tone. I was hoping it would end up looking more like it did in the first photo (a kind of dusty rose color) or the swatch photo (a beautiful plum color), and not be too red toned.They have both matte and shimmer finishes. 4 shades have a shimmer finish and 11 shades have a matte finish. Some shades come in both finishes - matte and shimmer - while some of the others only come in one finish (either matte or shimmer). I was happy when I saw the shade I wanted (“Night Drive”) was one of the matte shades. I don’t like my blushes to be shimmery. Shimmery usually means glittery, which I don’t like. Shimmer/glitter can accentuate texture and fine lines, plus depending on the shimmer (if it’s larger shimmer/glitter particles), then that can migrate to the rest of my face. And even if there’s no glitter, dewy/glowy finishes still can accentuate texture and fine lines. So I prefer my blushes to be matte, and I can add glow another way if I want it.In person, the shade is more like it appeared in the photo showing the 3 new shades with the description, and I’d definitely agree with the description of “deep plum red.” It definitely is a kind of plum color but with a red tone to it. On my very cool toned skin, it shows more as a red than I wanted, but it still looks nice.The component is nice! It’s a plastic, hexagonal tube that has a soft, baby pink kind of color that has a frosted gradient look to it. The top twists off to reveal a pointed sponge tip that you can easily dot onto the cheeks. When the sponge tip goes into the bottom of the tube, there’s a piece inside that I guess is kind of like a stopper to keep too much product from coming out. I was worried how that’ll work once I’ve used these a lot and they start to get low - will I still be able to get product on the sponge? Because with that stopper in there, it seems like once it gets low and the product isn’t hitting that spot, I wonder how it gets the product? But only time will tell. So far, I’ve been using this shade off and on for 5 months and it doesn’t seem like there’s any less product on the sponge tip when I take it out now than there was when I first started using it. So I’m happy about that.You get enough product on the sponge tip where you can use the tip to dot it on your cheeks. That’s how I’ve been preferring it when I apply it. I take the pointed tip, and do a couple tiny dots. Then I take my fave brush for any liquid/cream product (Elf Putty Brush) and dab the product out. I stamp the brush over the dots to spread the color out where I want it, and then keep lightly stamping to blend it to where I want it. It blends out nice and easy. I prefer doing dots on one side, blending that out, then doing the dots on the other side. I have tried it where I apply the dots to both sides and blend out one side then go to the other, and I’m still able to blend the other side easily. I also tried applying some to the back of my hand (stamping the sponge onto the back of my hand, then dabbing my brush into it to pick some product up and spreading it evenly on the brush) then going in and applying it on my cheeks. This worked well to, but I felt like I wasted a decent amount of product doing it this way. I had to keep putting more on the back of my hand to pick up more product. But this is a good way to do it if you feel like it’s too pigmented or want a slight wash of color.Unfortunately, even on my very dry skin, this does NOT look matte AT ALL. It looks REALLY dewy. Thankfully, it doesn’t have any shimmer to it. But it has a very dewy look to it. Because of that, I feel like it can sometimes pick up product underneath (like my foundation), which I HATE! I at the same time I got this, I also got 2 shades of the SheGlam Sun Sculpt Bronzers and I LOVE those. They apply nice and easy, dry down and set on their own, and have a matte finish but not too matte where it looks dry. They’re beautiful. I was expecting the formula of this blush, being a matte finish, to be similar to those. So I was pretty disappointed when it wasn’t. I have to be really careful when applying it to make sure my foundation underneath doesn’t lift up. I have to usually wait a bit after I apply my foundation before I apply this, which just isn’t always easy to do. I use a fan sometimes to speed the process up. But, it’s just not something I like having to deal with. I’ve used tons of liquid/cream blush formulas and I’ve never had issues with them lifting any of my foundations underneath when using my HG brush for them (the Elf Putty Brush). There’s just something about that brush that’s always magic with liquid blushes. But NOT with this one. I also tried using a sponge and my fingers, and still had the same thing. I’ve tried this with different foundation formulas and finishes. This seems to work best with a matte foundation, but even then, I need to be careful when applying it so foundation doesn’t lift up underneath. I tried setting my face with powder before applying this and that didn’t work at all! It just made this look patchy and uneven. So, I just need to let my foundation set completely on its own before applying this and be careful when applying it so it doesn’t lift my foundation underneath. Then, I need to put a tiny bit of powder of this so that it doesn’t look so dewy.Overall, this one wasn’t a win for me. I LOVE the Sun Sculpts (in shade Tawny Amber for bronzer and Soft Tan for contour). If the formula on this blush was like those, I’d love this too. But, unfortunately, it’s not. It’s glowy when it’s supposed to be matte and just finicky to work with. So this isn’t something I’d recommend unless you WANT a dewy blush that isn’t shimmery/glittery and don’t mind it might be finicky to work with and lift up your foundation. I give it 3 stars. It’s okay, but not great.