Shocking moment bungee jumper crashes head first into shallow river from 50ft bridge because rope was too long

THIS shocking footage captures the moment a young woman went bungee jumping off a bridge and ended up crashing head first into a shallow river.

She leaped from the bridge and without the cord even beginning to pull tight smashed into the murky brown water, striking the riverbed.

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The clip was recorded on a bridge in the central Bolivian province of Florida by Shyrleny Cuchallo Ribera, who was in the area with her family and witnessed the terrible accident.

She said: "We were in the area and approached there to look at it, as it is not very common to see this kind of sport in the area.

"We saw the lady jumping and for unknown reasons she ended up crashing against the river ground, as it was not deep enough."

The video shows how the woman jumps from the bridge and the elastic rope was too long.

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Immediately the woman was attended by two people and the woman recording the scene can be heard saying: "Is she ok? I do not think she is fine."

Cuchallo said to local media that she and her family went to the nearest town to send an ambulance to the place as the woman was not able to move on her own and she only could open and close her eyes.

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"It was so sad to see a young woman agonising in this way. They should have taken more care to do this kind of risky activities", she added.

Andean Trek, the company that organised this bungee jumping experience, transferred the young woman to a private clinic and fortunately she only suffered a few blows and was discharged a few days later.

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Oscar Sandoval, the director of the company, said: "The lady jumped from a 50-foot bridge.

"The company is paying the medical bills. She does not have fractures, according to the first analysis, but we are waiting the secondary analysis that are deeper".

Regarding the reasons of the accident, he said: "It was a human mistake, somebody did something wrong.

"We are checking the videos in order to know who or what released the brake of the rope."

"It is the first time something like this has happened to us, we have a lot of years of experience", he added.