What is Street View?

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Street View, by Google Maps, is a virtual representation of our surroundings on Google Maps, consisting of millions of panoramic images. Street View’s content comes from two sources - Google and contributors. Through our collective efforts, we enable people everywhere to virtually explore the world.
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Where Google is collecting Street View next

Discover where we’re headed next with the Street View car or the Street View trekker

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Contribute to Street View

It’s never been easier to create Street View images. Whether you’re looking to shoot and share on the go or you’re into fine-tuned tour editing, we’ve got you covered with a spectrum of Street View ready tools.

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Connect and publish 360 photos

Get Street View for iOS Get Street View for Android
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Build your own 360 story using Street View ready products

Choose a Street View ready product

Engage your customers, drive business

Build trust and attract customers to your door — offer a high-quality virtual tour that leads them from the street to your storefront and right inside your business.

  • When searching for businesses, consumers use mapping products 44% of the time.

    Icon PDF Ipsos study [PDF in English]

  • On average, 41% of these place searches result in an on-site visit.

    Icon PDF Ipsos study [PDF in English]

  • Listings with photos and a virtual tour are twice as likely to generate interest.

    Study details on next slide

  • Study Details

    • An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).
    • A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015.
    • Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).
    • Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed:
      • 1 hotel listing + 1 restaurant listing; and
      • 1 listing with a virtual tour + 1 listing without a virtual tour.
    • Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.
    • After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
    • Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business.

    Icon PDF Download overview [PDF]

Work with a trusted photographer or agency

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Streetview Cameras

Borrow a Street View ready camera

Looking to refresh your city's Street View, or be the first to put your country on the Street View map? The Street View camera loan program is here to help.

Apply to Borrow

Street View success stories

See how others have brought Street View to their community.

  • Tawanda Kanhema

    Tawanda Kanhema

    PhotojournalistConsultant

    Watch Tawanda tell his story about mapping Zimbabwe with Street View.

  • Raffaella Abbate

    Raffaella Abbate

    PhotographerT-Lize Production

    Listen to Raffaella explain how her company is creating virtual tours with Street View to help people discover the city of Ancona in Italy.

  • Mapping Tonga

    Tania Wolfgramm and Wikuki Kingi

    FoundersGrid Pacific

    Mapping Tonga: Bringing Street View to the Pacific Kingdom