Discover high-value Azure security insights, tips, and operational optimizations This book presents comprehensive Azure Security Center techniques for safeguarding cloud and hybrid environments.
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization.
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design.
In an analysis of more recent developments, the author considers work involving cultural models, emotion, motivation and action. He concludes with a summary of the theoretical perspective of cognitive anthropology.