Gemma Atkinson has modelled bikinis for the first time in 11 years - and looks sensational.
The mum-of-two, 37, slipped into the swimwear to celebrate her collaboration with In The Style.
The HITS Radio host told her fans on Instagram she would be shooting the images for her new range yesterday.
But in the meantime, Gemma gave her followers a sneak peak.
The former Hollyoaks actress shared a series of videos as she tried on a range of bikinis, beach cover-ups and dresses- talking about each piece individually.
The blonde bombshell looked incredible sporting the eye-catching collection, but admitted she'd found the experience rather daunting.
Captioning the post, Gemma said: "It's weird shooting swimwear still... it's odd.
"It is always a tad daunting. Regardless of age, shape, size we’re all human & all have our own insecurities thanks to today’s society.
"However, one thing I’ve discovered since having Mia is that our kids don’t care how we look in our bikinis, all they care about is if we go in the water. SO, wear the damn swimsuit and make those memories on your holidays!"
The positive post went down a storm with fans with many congratulating the actress for being so candid.
One said: "Amen to that sister! Couldn't agree more. Congrats on the collection."
While another wrote: "Such a role model. Keep smashing it girl."
The post was also approved by Gemma's Strictly fiance Gorka Marquez, who replied to the shoot with a string of love heart eye emojis.
The stunning shoot came just days after the actress was left red-faced after her daughter Mia told her toddler club she was going to become a big sister.
The actress and Gorka recently enjoyed a trip to Spain with their three-year-old daughter where they reunited with Gorka's family.
However, now they're back home, it seems little Mia has got the wrong end of the stick.
"Mia's told a lot of the teachers at nursery that I'm pregnant," Gemma told her co-host Mike Toolan during their drivetime radio show.
"You're pregnant?," Mike replied in shock. "I thought it was just a bit of holiday weight."
Gemma reassured her colleague that she wasn't pregnant, but had simply put on some weight after her trip to Bilbao.
The former Hollyoaks star explained: "She's told four of the staff at toddlers I'm pregnant.
"Gorka picked her up on Monday and when I got back from work he said to her, 'Tell mummy what you said today,' and she got a bit funny."
Gemma said Mia had stood up in front of everyone and said: "I've got something to say, my mummy's got a baby in her tummy."
Adorably, Mia has already decided Gemma is going to be giving birth to a girl who will be called Annabelle.
While her mum isn't pregnant yet, the tot may not have to wait much longer for sibling as Gemma previously said she and Gorka would "definitely" like another child.